A most unusual experiment of all time, conducting actual research isn’t even necessary. In the late sixties, one guy’s strange choice of clothing led to a national media circus and a publication in the Journal of Personality and Social Psychology. On February 27, 1967 the Associated Press carried the following story from Corvallis:
A mysterious student has been attending a class at Oregon State University for the past two months enveloped in a big black bag. Only his bare feet show. Each Monday, Wednesday and Friday at 11:00 A.M. the Black Bag sits on a small table near the back of the classroom.
The class is Speech 113 – basic persuasion… Charles Goetzinger, professor of the class, knows the identity of the person inside. None of 20 students in the class do. Goetzinger said the students’ attitude changes from hostility toward the Black Bag to curiosity and finally to friendship.”
Photography and Concept by Paul Cummings Art Direction and Make up Patricia Grimm.